“Being challenged is inevitable, being defeated is optional”

Exclusive activity for the Convention Bureau, Ministries of Tourism, Tourist Associations and Tourist Councils.


MONDAY, JUNE 19 – Hotel Sortis

13:30 to 13:45
Welcome and introduction to the dynamic

13:45 to 14:10
«The Power of Collaboration: How cooperation among rival destinations Achieved Impactful Results. »
Speakers: Christoph Tessmar Barcelona Convention Bureau; Christian Mutschlechner Board
Member, CONGREX International Meeting Industry Consultant.

14:10 to 14:35
«The role of the Conventions Bureaus in building stronger social communities. »
Speakers: Jack Johnson, Chief Advocacy Officer Destinations International; Eduardo Chaillo.

«How to embrace uncertainty? »
Speaker: Martin Boyle CEO IAPCO.

15:00 to 15:25
«Destination marketing strategies: A different point of view. »
Speaker: Patrick Delaney Managing Partner Manager SoolNua.

15:25 a 15:40
Coffee Break.

15:40 to 16:05
«Legacy in action: a success story of Barcelona CVB in the organization of the World Parkinson Congress 2023. »
Speaker: Anna Bueno, Barcelona Convention Bureau.

16:05 to 18:00
Sustainability challenge: «Thinking and About Long-Term Impact, sustainability and Legacy. »
Competition format
Facilitators: Genevieve Leclerc Founder MEET4IMPACT; Guy Bigwood GDS Movement

18:00 to 18:15
Preliminary feedback from the jury and closing.


The importance of the exchange of knowledge and quality experiences between peers was exposed, proving today more than ever that each destination must take advantage of every instance that allows understanding its peers and clients, with the main objective of continuing to be promoters of the destination, useful, forming part of the main gear for the reactivation of different markets.

The main objective of our One day challenge is to offer participants a high-level theoretical framework where prominent international leaders will address issues of relevance to destinations: sustainability, legacy, adaptability, use of new technologies and financing.
And a framework where to put into practice the knowledge acquired through the implementation of a challenge, which will be focused on the preparation of applications for existing events, which will require an approach adapted to the global situation, demonstrating the strategic value for the client and for destiny.